The Truth About PR with Expert Zach Teperman

Nov 10, 2020

This Week on the Live Your Light Show: 

Today on the Live Your Light Show we have Zach Teperman. Originally from Toronto, Canada, and now based in the United States, Zack studied marketing and broadcasting at Seneca College. Upon graduating, Zack turned his talents to becoming an on-air radio disc jockey, working across the country from Miami to Yellowknife to Toronto at such stations as the Fan 590, KISS FM, Y100, and Mix100. After leaving radio, Zack focused his expertise on public relations, helping lead many Canadian and American high-profile PR campaigns. After making the move to sunny Hollywood, Zack served for years as the Operations Manager and as a Senior Account Executive at Lexicon Public Relations, helping guide and advise many celebrities, musicians, athletes and companies to where they are now.

With his years of media experience and his straight-to-the-point attitude, Zack created ZTPR to bring his expertise to each client he works with, alongside with his diverse public relations team of hungry go-getters.

Beyond ZTPR, Zack is also the author of the best-selling book, “CUT THE BULL$HIT”… a humorous guide for people wanting to learn how to market their product or themselves out there in the world. Zack also travels the world speaking at Colleges/Universities on the topics of public relations and marketing.

 

In This Conversation, We Cover:

• 0:30 Zach shares what he does, who he works with & how exactly he helps his clients 
• 5:15 Zach goes into detail about the PR industry and how it works in real life
• 8:15 Zach shares his story of how he got to where he is today and found his calling 
• 12:15 We discuss the pros and cons of life as an entrepreneur 
• 16:15 What he would do/ not do differently if he would start over  
• 21:15 His advice on how to stay true to yourself and embracing who you are to thrive in life and business
• 24:30 The true meaning of happiness and finding what really brings us joy

Resources:

• Hang out with Zach on IG HERE
• Visit ZTPR to learn more about his services and how he can help you with your PR HERE

 

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