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Feb 25, 2020

In this episode we cover:

  • How to get clear on your core values & your WHY
  • What does it mean to do the right thing?
    • Never sacrifice what you know to be right
    • Don't take short cuts
    • Just do it and do it right and do it until it’s done
  • Rogers business’s core values
    • Treat people with dignity and respect
    • Always say what you’ll say you’ll do-Do as you say, say as you do.
  • 'In small business when you’re first starting out- your business is an extension of you. You have to do it with honesty and integrity. If you don’t, it will dilute your life. Never take shortcuts and not delivering on what you say you’ll do! I  always try to over-deliver on everything I  do in my life and with Choice Builders.'
  • How to establish a healthy company culture & how to manage your team:
  • - Start with WHY- why we do things and what our core values mean, how we treat our clients
  • -NO short cuts. no short cuts but never tell them how to specifically to do things- allow mistakes to happen! 
  • 'All I  ask is you learn from mistake & try not to repeat it. I  teach my team the right way to approach things and encourage them to act based on what they think and I  support their decisions.'
  • What is Roger's WHY?
    • Serving his country and his city and community & clients & building really good houses but more than that, its about customer service.
  • How holding your core values close & acting according to them is transferrable in every part of your life.
  • How Roger manages fear
    • Failure is okay! if you fail, own it, learn from it and move on
  • ‘As windy as my path was it led me to the love of my life- never give up!’ Roger
  • One of the most pivotal moments in your life that made Roger who he is today.



  • Check out Roger’s Business, Choice Builders HERE 
  • Learn more about Roger HERE
  • Learn 5 easy steps to build your new home HERE 


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